What is IABM DC?

IABM DC is a joint venture between the broadcast and digital media trade association IABM and Broadcast & Digital Media Market Research, Strategic Consulting & Analysis specialists Devoncroft Partners. The joint venture publishes the annual market segmentation, sizing and forecasting reference for the media technology sector.

Global Market Valuation & Strategy Report

Essential reading from the experienced and trusted reporting experts
The IABM DC Global Market Valuation and Strategy Report is widely considered the definitive reference for market segmentation and sizing in media technology given the direct participation of technology suppliers and service providers.

The Global Market Valuation and Strategy Report is

  • A collaborative initiative with the technology vendors and service providers in the media technology sector

  • The authoritative reference on market sizing, segmentation, and forecasting because it is based on the actual sales results of the technology vendor and service providers

  • An independent report produced without influence from the commercial motivations of covered companies or report purchasers

  • A timely reference on both the performance of the sector and the developments impacting sector performance

  • A comprehensive review of the entire media technology workflow, covering over 150 product and service categories and over 3,000 vendors and service providers

  • A global evaluation of the media technology sector, harmonizing regional and product differences into a common framework

  • Widely referenced by media customers, institutional investors, industry press, technology vendors and service providers

The Global Market Valuation and Strategy Report provides us with an objective and realistic snapshot of the market, our share, and the trends that will shape the future. It’s an essential reference for market sizing information, business drivers and the potential catalysts for growth

Richard McClurg

VP Marketing, Dejero Labs Inc

The Global Market Evaluation Report is an excellent tool which aids our understanding of the entire market. It provides insights and information essential for Ericsson to build business cases and develop our solutions for the industry

Mike Knowles

Vice President Business Strategy, Ericsson Television Ltd

We find the GMVR report to be an incredibly useful tool for our business planning. The combination of manufacturer sourced data and independent analysis give Harmonic confidence in the validity of the data presented. Enabling us to not only evaluate spend and trends in our directly relevant categories but also in the adjacent areas that provides insight not only total market consumption but also perspective on the CAPEX and OPEX priorities of our customers

Tom Lattie

The quality of research included in the GMVR make it a valuable tool for Avid's strategic planning process. The study is extremely comprehensive and sets the bar each year in keeping pace with changing dynamics in the media technology industry

Robert Roose

Director, Corporate Development and Investor Relations, Avid

The GMVR is a resource I refer to year-round. It supports us in translating what we think we 'know' into fact based narrative with statistical evidence. Furthermore it's so expansive it prevents us working in a silo with the industry-wide perspectives and data points. It's like cliff notes for strategic planning


The GMVR is probably the most complete report on the broadcast industry, with in-depth market trends analysis and a consistent market sizing by industry segment

Geoffroy d'Oultremont

VP Investor Relations & Corporate Communication, EVS

Why is it vital reading for your business?

  • At the highest level, it gives vital information you need to target your development, sales and marketing efforts into a segment that’s growing. It’s accepted wisdom that companies can’t stand still – grow or die

  • You need to know what your position is within a segment and who the competition is. This way you can identify the more successful companies, ascertain what’s driving their success and so compete better

  • Technology trends. This information is useful in many ways – credibility when talking with people – ‘you can believe me because this is independent, authoritative information and we’re aligned with it’ – vital when you’re selling a company, acquiring one or looking for finance etc.  

  • It gives you a helicopter view of where things are really going – a solid check on what your product managers say in segments, or your salespeople in geographies

  • It’s great to know you’re in the top 5 – emphasizes the success of your business, providing all-round reassurance; good for management, good for staff, good for backers

  • By choosing to be a partner (not just a purchaser) in the GMVR, you’re helping to ensure its accuracy, making it a more powerful, believable business tool – more credible. It’s enlightened self-interest


GMVR Essentials

GMVR Essentials provide you with precise and relevant data that is essential for your business planning.  GMVR Essentials reports also include a comprehensive strategic overview covering the entire broadcast and media technology sector, helping you understand the trends that are driving our industry forward and position your business within it.  

Here is a selection of a number of our stakeholders

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Pricing Options


1 Year

1 Segment



Recurring 2 Years



Recurring 3 Years


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IABM Member


2 Segments






3 Segments






4 Segments








All Segments




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